CBS are launching a new business unit to expand Star Trek beyond TV and streaming, headed by the executive vp Star Trek global franchise management CBS Studios executive, Veronica Hart. The global franchise group willdevelop the Star Trek fan community via additional branding opportunities, including podcasts, a refreshed StarTrek.com, new digital spaces, consumer products which includes video games and live events.
"Veronica and her team are not only gifted brand strategists and veteran consumer products executives, they are also experts on the Star Trek canon," said CBS TV Studios president David Stapf. "We are excited to launch this new business unit because the brand has an enormously rabid fan base, and we look forward to expanding its reach even further."
Hart's team includes John Van Citters, vp Star Trek brand development; Yasmin Elachi, director of Star Trek content; and Gabrielle Oliff, director of global franchise management operations. They will be based at the Santa Monica offices of Kurtzman's production company, Secret Hideout.
"As we expand the Trekverse, Veronica's team and Secret Hideout are dedicated to broadening Star Trek's brand reach by amplifying its core values globally: empowerment, inclusion, imagination and above all, the exceptional storytelling that's inspired generations of fans," said Kurtzman.
There are new paths to chart and exciting times ahead, so stay tuned as the galaxy continues to expand.